Skills

Demand Generation & Go-to-Market Strategy

  • Full-Funnel Campaign Planning – Map the buyer journey from first touch to close, then layer paid, organic, and offline tactics that fit each stage—whether you’re selling roofing services, specialty machinery, or graduate programs.
  • Direct-Response Advertising – Craft persuasive offers and creatives that compel immediate action, from “book a site visit” in construction to “schedule a demo” in SaaS.
  • Account-Based Outreach (ABM) – Identify high-value prospects by firmographics, run micro-targeted ads, and follow with personalized email or LinkedIn touches—effective for B2B manufacturers and niche wholesalers.
  • Event & Recruitment Campaigns – Use geo-targeted ads, onsite QR flows, and follow-up nurture sequences to boost attendance or job applications—ideal for healthcare clinics, telecom centers, and seasonal hospitality employers.
  • Community & Cause Marketing – Align brand with social impact (e.g., corporate volunteering, environmental commitments) to win trust and differentiate in crowded consumer markets.

    • Website Engineering & Digital Experience

  • Rapid-Build Web Development – Launch lightning-fast, mobile-first sites on Webflow or another CMS, that are easy for internal teams to update—critical for companies that change promos, inventory, or post content frequently.
  • Conversion-Focused UX/UI – Apply heat-map data and user testing to streamline page layouts, reduce form friction, and lift lead or cart-conversion rates—whether for an oil-change chain or an online parts store.
  • Scalable CMS Architecture – Structure content collections (services, locations, products) so teams can spin up new pages in minutes—perfect for multi-location restaurants or expanding specialty contractors.

    • Search, Content & Authority Building

  • Local & Service-Area SEO – Dominate “near me” and geo-modified searches for trades, healthcare, or food services with optimized Google Business Profiles and location pages.
  • Technical & Industrial SEO – Win long-tail searches for complex equipment, components, or academic programs by deploying schema markup, spec sheets, and pillar-cluster content.
  • Thought-Leadership & Resource Hubs – Publish guides, white papers, or FAQs to earn backlinks and nurture prospects—whether educating homeowners on solar incentives or CFOs on new lending rules.
  • Multimedia Content Production – Produce 3-D renders, how-to videos, or virtual tours that simplify technical concepts and increase time-on-page across manufacturing and real-estate verticals.

    • Lead Mangement, Automation & Loyalty

    • AI-Powered Qualification Flows – Deploy chatbots, voice agents, or intelligent forms that score leads in real time and route them to the right sales queue—vital for high-volume service businesses and SaaS trials.
    • Automated Scheduling & RFQ Tools – Let prospects book site visits, service calls, or custom quotes without waiting—boosting close rates for landscapers, concrete yards, or aviation parts sellers.
    • Lifecycle Email & SMS – Nurture first-time buyers into repeat customers with personalized offers, maintenance reminders, or loyalty perks—usable by barbershops, meal-delivery brands, and B2B suppliers alike.
    • CRM & Martech Integration – Connect ads, forms, calls, and transactions to a single source of truth, enabling precise attribution and smarter budgeting across every industry.

    Commerce & Revenue Operations

    • E-Commerce Growth Architecture – Stand up secure carts, one-click upsells, and post-purchase flows that raise average order value for DTC products (grooming, fragrances) or aftermarket parts.
    • Wholesale & Distributor Portals – Build gated catalogs with real-time stock and tiered pricing to speed procurement for construction supplies, jet parts, or restaurant ingredients.
    • Dynamic Pricing & Promotions – Leverage data on demand, seasonality, and cost inputs to adjust offers—useful for meal subscriptions, fuel delivery, or education enrollments.
    • Subscription & Recurring Revenue Models – Implement Stripe-based plans for services such as maintenance programs, software licenses, or curated product boxes.

    Data, Testing & Continuous Optimization

    • A/B & Multivariate Testing – Experiment with headlines, layouts, and offers to uncover the highest-converting combinations—transferrable to any landing page or checkout.
    • Cohort & Funnel Analytics – Track customer behavior over time to pinpoint churn drivers and LTV enhancers—essential for SaaS, e-commerce, and membership models.
    • Cross-Channel Attribution & Call Tracking – Tie every phone call, form fill, or in-store sale back to its marketing source for smarter spend allocation.
    • Performance Dashboards & Reporting – Deliver real-time insights to stakeholders with clear KPIs, making it easy for owners, boards, or franchisees to act quickly.