Custom CPQ software for companies that sell complex products.
If your product has options, specs, and pricing rules, a contact form will not cut it. We build the configurators, quote tools, and sales portals that let buyers spec a product and your team close it.
Complex products don't fit on a basic website.
Most companies that sell configurable products still run sales on static pages, PDFs, spreadsheets, and a contact form. That holds up until your volume, options, and pricing rules outgrow it, and then it quietly costs you deals.
Half-finished quote requests
Contact forms and PDFs let buyers skip the specs you need, so every lead starts with a week of back-and-forth emails.
The same questions, on repeat
Your reps answer the same configuration and pricing questions all day because the website cannot answer them.
Leads stuck in inboxes
Quotes live in email threads and spreadsheets and never land cleanly in your CRM, so follow-up and reporting break down.
Product data nobody wants to touch
Options, specs, and pricing rules are spread across static pages and documents that take forever to keep current.
The manual way isn't free. It's hidden in payroll.
Quoting by hand, chasing leads, babysitting tools. It's salary spent on work software should do. Three steps to see the cost.
Pick the roles on your team
Tap to include the ones you employ.
Adjust their cost and wasted time
Drag to match your numbers.
Add your sales math
What a won deal is worth to you.
$167,500
6,240 hours of payroll going to work your platform should handle.
$806,400
On top of $1,440,000 you win today, from more leads and a higher close rate.
Total annual opportunity
$973,900
Cost reclaimed plus revenue gained, every year.
More qualified pipeline
Found in Google and AI answer engines, captured before they bounce.
Faster quote-to-close
Buyers self-configure and get a quote while intent is highest.
Higher win rate
Cleaner, accurate quotes that are easy to say yes to.
Headcount you don't add
Scale output without hiring more reps and coordinators.
Directional estimates, not a quote. Adjust the inputs to match your business.
Turn your website into a connected sales system.
We replace the patchwork of forms and spreadsheets with one platform that walks buyers from first click to submitted quote, then hands your team clean, structured data to close on.
- 01Browse
- 02Configure
- 03Compare
- 04Request a quote
- 05Move through the pipeline
One platform, built around how you sell.
Start with the piece that earns its keep fastest, then add the rest over time. Every module runs on the same data and the same workflow.
Product Configurators
Let buyers build their product step by step with options, rules, and validation that prevent impossible combinations.
Custom CPQ Tools
Configure, price, and quote in one flow, with your pricing logic, tiers, and approvals built in.
Website & Product Catalog Systems
A connected catalog where specs, options, and pricing are managed once and stay in sync everywhere.
Internal Sales Portals
Give your sales team a single workspace to build quotes, track deals, and access every product detail.
Dealer & Rep Portals
Branded portals so dealers and reps can self-serve quotes, pricing, and orders without calling in.
CRM Integration
Push clean, structured leads and quotes straight into Salesforce, HubSpot, or your existing CRM.
Automated Emails & Follow-Up
Trigger the right message at the right moment so no quote request ever goes cold.
Proposal & Quote Generation
Generate polished, accurate proposals and quote documents automatically from each configuration.
AI Content & Sales Support
Practical AI that drafts product copy, answers buyer questions, and assists reps in real time.
Marketing & Customer Acquisition
Landing pages, ad funnels, and lead capture that feed your configurator a steady stream of qualified buyers.
SEO, GEO & AEO
Get found in Google and in AI answer engines with technical SEO, structured data, and content built for how buyers search now.
Sales Reporting & Analytics
Dashboards that show what gets configured, quoted, and won, so you can make calls on real numbers.
Made for products with options, specs, and pricing rules.
If your customers can't just "add to cart," you need a system built for configuration. These are the industries we build for.
- Service bodies, dump beds, and upfit packages configured to each chassis and job.
- Enclosed, flatbed, and utility trailers with axle, length, and option logic built in.
- Purpose-built and heavily optioned vehicles spec'd from the ground up.
- Heavy machinery with capacities, attachments, and pricing tiers that quote themselves.
- Implements and machines configured by crop, acreage, and attachment.
- Built-to-spec gear for the work site and the field, priced per configuration.
- Floor plans, sizes, and finishes priced live as the customer designs the unit.
- Made-to-order products with complex rules, approvals, and engineering checks.
What this looks like in the field.
How one manufacturer replaced a patchwork of forms, spreadsheets, and manual follow-up with one connected system built on our modules.
Hard to find online, and every inquiry started from scratch. Reps answered the same questions by hand, chased buyers for missing specs, and re-keyed everything into spreadsheets that never made it cleanly into the CRM.
The right buyers find them, spec exactly what they need online, and submit complete requests that land straight in the CRM. The team works from one source of truth and spends their time closing instead of clarifying.
The website went from a brochure to the busiest member of our sales team.
Operations lead, equipment manufacturer
Illustrative of a real engagement. Full details shared on request.
Buy a tool, build a team, or partner with us.
Generic CPQ tools make you bend to their template. An in-house team is slow and expensive to stand up. We give you a custom platform without either trade-off.
A simple path from spreadsheet to software.
Map the sales process
We learn how you sell first: your products, options, pricing rules, and the steps a deal moves through before money changes hands.
Build the first phase
We ship a focused, working slice of the platform, usually the configurator or quote tool, instead of disappearing for a year.
Connect CRM and workflows
Quotes and leads flow into your CRM, the right emails fire on their own, and your team works from one source of truth.
Improve it every month
We host, maintain, and keep building on the platform as your products, pricing, and process change.
Our modules. Your business inside them.
We do not start from a blank page. The hard parts, configurators, quote engines, portals, and CRM logic, are already built. We fit them to how you sell, then run and improve the system for you.
Build & integrate
We load your products, pricing logic, and brand into our modules, then connect them to your CRM and launch.
- Map your products & pricing rules
- Configure our modules to fit
- Connect your CRM & workflows
- Launch and onboard your team
Run & improve
We host it, watch it, support it, and keep shipping improvements. No setting it and forgetting it.
- Hosting & infrastructure
- Monitoring & support
- Ongoing updates & new features
- Continuous innovation
Tiered pricing, option dependencies, regional rules, approval chains. If the logic is complicated, that is exactly what our modules are built to handle.
Turn your website into a revenue system.
If your products come with options, specs, pricing rules, dealer networks, or custom quotes, we will build the software platform that runs the way your company sells.
Book a CPQ Strategy Call